AImpronta
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OFFICIAL PRESS KIT

Understand the weight of AI.
Use it better.

Official assets, logo files, visual identity guidelines and reference copy for media, partners, organizations and presentations.

AImpronta promotes responsible and conscious use of artificial intelligence, with people at the centre of the process.

AIMPRONTA / PRESS KIT
A clear voice for a more mindful approach to AI.
MissionResponsible and healthy AI use
ApproachPeople retain priority and responsibility
ModelAImpronta Model v1.0
MethodVersioned, public sources, updated 2026
TechnologyLightweight, no generative AI at runtime

01 / MISSION

Not less AI. Better use of AI.

AImpronta is not about opposing artificial intelligence. It is about making its use more conscious, proportionate and human.

Technology should expand human capability, not erase the human role.

AImpronta starts from a simple principle: artificial intelligence can be an extraordinary tool when it supports people, makes work more effective and opens new possibilities. Its value does not come from using AI by default. It comes from understanding when it is genuinely useful, how to use it well and what impact it creates. That is why human judgement, responsibility, creativity and decision making remain central. AI is a support tool, not something to which every choice should automatically be delegated.

01People before tools.
Decision and accountability remain human.
02Proportionate use.
Use AI when it adds value, not by default.
03Visible impact.
Energy, water and CO₂e become understandable.
04Awareness.
Understand better to choose better.

02 / AIMPRONTA MODEL

A model that turns complexity into readable estimates.

AImpronta Model v1.0 is the proprietary, versioned engine that converts AI usage scenarios into comparable estimates of energy, water and CO₂e.

Rigour where it matters.
Clarity where it counts.

The model makes sources, parameters, assumptions and versions explicit, so estimates can be understood, compared and updated over time.

MODEL v1.0 · METHOD 2.0.0 · 2026
Public evidence

Research, technical benchmarks and energy references.

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Usage scenario

Activity type, quantity, duration and context.

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AImpronta Model

Versioned parameters, declared boundaries and proprietary estimation logic.

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Result

Comparable estimates explained in accessible terms.

ENERGYEstimated use expressed in Wh or kWh
WATEREstimated water use expressed in litres
CO₂eAssociated emissions expressed in grams or kg

AImpronta Model is an estimation model, not data centre telemetry and not a certification. The public methodology explains sources, boundaries and limitations; coefficients and application parameters remain part of the proprietary model.

03 / DIGITAL SOBRIETY

The website is designed to stay light, too.

AImpronta uses the same principle in its own technology: do what is needed, while avoiding unnecessary complexity and unnecessary data collection.

No AI is used to calculate your footprint.

The calculator does not call generative AI models to interpret user text or produce results. Text is interpreted locally in the browser using deterministic code. Only the structured data required for the calculation is sent to the server, where it is processed by AImpronta Model.

No generative AI at runtime

The normal calculator experience does not depend on external AI model calls.

Analytics only with consent

Google Analytics 4 is loaded only after consent and is used to measure website usage. We do not use advertising pixels.

No advertising profiling

Prompts are not stored and we do not use advertising cookies. The Analytics preference can be changed at any time.

Lightweight stack

HTML, CSS, JavaScript and PHP, with no heavy client framework. Fewer dependencies and less unnecessary server work.

The hosting provider may retain ordinary technical access logs under its own policies. The news area periodically retrieves updates from selected feeds and does not use AI to rewrite publisher content.

04 / DOWNLOADS

Official assets.

Files ready for print, presentations, articles, partnerships and corporate materials.

Complete Press Kit, English

Master logo, reverse versions, symbol, 4096 px PNG and Visual Identity Guide.

DOWNLOAD PRESS KIT ↗
AImpronta reverse logo
ALTERNATIVE VERSIONS

Reverse and symbol

For dark backgrounds, avatars, icons and compact applications.

EN
PDF · VISUAL IDENTITY

English manual

Logo, colour palette, typography, UI, illustrations and application rules.

IT
PDF · VISUAL IDENTITY

Manuale italiano

The complete Italian version of the AImpronta visual identity guidelines.

Assets may be used to identify AImpronta in editorial and reference contexts, while preserving colours, proportions and clear space. For co-branding, partnerships or brand modifications: info@aimpronta.it.

05 / OFFICIAL COPY

Boilerplate for media and presentations.

A short, ready-to-use description of AImpronta.

AImpronta is an independent project conceived and developed by Emanuele Del Fio. It is a digital project that makes the environmental impact of artificial intelligence use easier to understand. Through AImpronta Model v1.0, a proprietary, versioned model based on public sources, research benchmarks and declared assumptions, it translates usage scenarios into comparable estimates of energy, water and CO₂e. The project promotes a human centered approach: AI as a tool that supports people, not a substitute for human judgement, accountability or creativity. The website is designed to be lightweight, transparent and respectful of privacy.